Archive | May, 2011

Google Wallet: Collecting Data on What Advertisements Lead to User Purchases

May 31, 2011 • Posted by: Nathan

The announcement of Google Wallet — with partnerships with Citi Mastercard and a range of merchants in New York and San Francisco from Duane Reade to Radio Shack to Walgreens — may provide a chance for consumers to consolidate all those annoying reward cards and coupons into a single electronic “wallet” stored on a smart [...]

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Recruiting Free Labor: How Yelp Crushed Citysearch & Yahoo Local … & Why Google Is Stealing Yelp’s Playbook

May 27, 2011 • Posted by: Nathan

Search Engine Land has a fascinating article about why Yelp overtook and largely wiped out Citysearch and Yahoo Local as “go to” sites for local reviews. One truth is that the dirty secret of success for most top online firms is that they depend on unpaid labor by their users, especially as reviews and social [...]

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