Recruiting Free Labor: How Yelp Crushed Citysearch & Yahoo Local … & Why Google Is Stealing Yelp’s Playbook
Search Engine Land has a fascinating article about why Yelp overtook and largely wiped out Citysearch and Yahoo Local as “go to” sites for local reviews. One truth is that the dirty secret of success for most top online firms is that they depend on unpaid labor by their users, especially as reviews and social [...]